NEW DELHI: Leading consumer electronics maker Samsung is targeting to cross Rs 10,000 crore sales mark from its TV business in 2024 in the Indian market led by growing demand and premiumisation in the segment, a company official said on Wednesday.
The company, which introduced a new line-up of Artificial Intelligence (AI) enabled TV sets, controls around 21 per cent of the volume of the fast-growing Indian TV market and expects to consolidate beyond that in 2024, said Samsung India Senior Vice President, Visual Display Business Mohandeep Singh.
Samsung is having a “volume growth” in the mid and premium TV segment and expects this trend to continue this year after the Indian TV industry faced a market correction in 2023, he said.
