LIC world’s strongest insurance brand: Brand Finance Insurance Report

New Delhi, Mar 26 (PTI) Insurance behemoth Life Insurance Corporation of India (LIC) has emerged as the strongest insurance brand globally, according to a report Brand Finance Insurance 100 2024.

The report said that LIC’s brand value remains steady at USD 9.8 billion, accompanied by a brand strength index score of 88.3 and an associated AAA brand strength rating.

Following LIC, the rankings highlight Cathay Life Insurance as the second strongest brand, experiencing a 9 per cent increase in brand value to USD 4.9 billion, closely followed by NRMA Insurance, which saw an 82 per cent rise in brand value to USD 1.3 billion, according to a statement by Brand Finance Insurance.

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